BILQIS NABILA ISTIQLALIANI; DIMAS WAHYU FAHRISKI; SUDARMIATIN SUDARMIATIN; ITA PRIHATINING WILUJENG. Marketing Mix Analysis in Enhancing Product Competitiveness in the Local Market : (Case Study on Adam Koi). Harmoni Economics: International Journal of Economics and Accounting, [S. l.], v. 2, n. 4, p. 145–151, 2025. DOI: 10.70062/harmonieconomics.v2i4.351. Disponível em: https://economics.ifrel.org/index.php/HarmoniEconomics/article/view/351. Acesso em: 3 mar. 2026.