Yusuf Yusuf and Abdul Rasyid (2024) “The Effect of Brand Equity and Marketing Mix on Purchase Decisions for Current Franchise Beverage Products in Gorontalo City Using the Structural Equation Modeling Method”, Global Economics: International Journal of Economic, Social and Development Sciences, 1(4), pp. 55–70. Available at: https://economics.ifrel.org/index.php/GlobalEconomics/article/view/58 (Accessed: 27 December 2024).