YUSUF YUSUF; ABDUL RASYID. The Effect of Brand Equity and Marketing Mix on Purchase Decisions for Current Franchise Beverage Products in Gorontalo City Using the Structural Equation Modeling Method. Global Economics: International Journal of Economic, Social and Development Sciences, [S. l.], v. 1, n. 4, p. 55–70, 2024. Disponível em: https://economics.ifrel.org/index.php/GlobalEconomics/article/view/58. Acesso em: 27 dec. 2024.